Google Analytics is an essential tool for tracking your website traffic and understanding how users navigate through it. Here are the steps to install Google Analytics on any website.
Steps to install Google Analytics
Registering with Google Analytics involves a few steps that we will do together step by step.
Step 1: Create a Google Account or Use an Existing Google Account
If you already have an existing Google or Gmail account, you don’t need to create a new one and you can proceed to the next step. If you don’t have a Google or Gmail account, click this link to create it and fill out all the information on the form.
Step 2: Register your site on Google Analytics
Then, you have to register on Google Analytics with your Google account and give the information of your website without forgetting to change the time zone to select the one you want.
Step 3: Add the tracking code to your site
In order for Google Analytics to be able to view your site data and track users, you will need to install the tracking code on your website. If you do not have experience adding code, we recommend that you contact the administrator who manages your website.
In this case, the code should be included in the <head> section of each of the web pages that you want to track.
If you are using WordPress, the operation is much easier. Indeed, there are many plugins that allow your site to automatically connect to Google Analytics. One of the most popular plugins that I use in a personal capacity is Google Analytics Dashboard for WP (GADWP) .
Step 4: Make sure the tracking code is on all pages
To verify that the Google Analytics tracking code is well integrated on all pages, there is a very practical tool called GA Checker which analyzes all the pages of your website by indicating the name of the latter.
What to do after installing Google Analytics?
The good news is that your data from your site is now being collected by Google Analytics that you can start using it. However, not all traffic sourcessuch as search terms used by Internet users will be visible on Google Analytics. This is why you must also register your site on Google Search Console in order to see the queries used to arrive on your site. This tool is also essential to see the overall health of your website for natural referencing on Google.
To register, all you need to do is connect your site to Google Search Consoleand verify with Google that you are the site owner using your Google Analytics account.